Pittsburgh Web Design: How can your site increase your leads and sales?
Your website is often the first point of contact your potential customers and clients will have with you, and you want them to call you, not click away to another site. This is your chance to inspire your visitors with what you can do for them – with an emphasis on them, not you. We help you see your site from the point of view of your customers and help you figure out what is most important to them – and what you need to emphasize to get the phone to ring and customers in your door. And we stand behind our promises with our Satisfaction Guarantee.
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Visitors need to feel they trust you before they will do business with you.
You can promise the world, but if they don’t believe you they will move on to the next site.
Visitors must trust you will do what you promise or they won’t call. A professionally designed website is important for credibility. Whether fairly or not, studies show that a site’s overall visual appeal is by far the most important factor people use to gauge the credibility of a site. An amateur or outdated site conveys an amateur or behind-the-times business.
Here are other factors that help increase your credibility:
- Reviews and testimonials from real people with first and last names if at all possible. Pittsburgh is at heart a really big small town, and visitors will recognize your customers who have left glowing reviews for your business.
- Accreditations, Certifications, and Trade Associations with links to the organizations. Trade associations and business organizations such as the BBB have rules of conduct for their members, and often offer a way to mediate complaints. Belonging helps show you are willing to be held accountable for your business practices.
- An “About Us” with real photos and bios of your staff so people get a sense of who you are and the personality of your company. Make it easy to contact the people on these pages, as this will put visitors at ease and tell them “we’re available.”
- Fresh Content: Stale websites say to visitors “we’re lazy,” “we don’t care” and “we really didn’t want your business anyway.” Blogs and Facebook pages are both good ways to add fresh content, but the site itself needs to be up-to-date as well.
We help you see your site from the point of view of your customer and help you figure out what is most important to them – and what you need to emphasize to get the phone to ring and customers in your door.