Social Media Signals are increasingly important to the Search Engines

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Facebook shares are closely correlated with high search engine rankings.

Despite the hype, it’s still very hard to prove ROI from Facebook and Twitter.  This is not the first place to spend your dollar, unless you really  don’t have any, but you do a have a lot of time.  For most businesses, search engine optimization is still the low-hanging fruit. But almost everyone agrees that social media is becoming more important with time.

Fan Pages are now coming up in the search results.  This provides another way to share yourself and your products with potential customers.

Industry experts now believe social signals account for about 5% of the Google ranking result and they expect them to grow in influence. Although Facebook doesn’t make information stored on its personal profiles available for indexing by Google, content shared on fan pages is fair game. Facebook shares are now one of the social signals most closely correlated with high search engine rankings.

How can this help you?  By having great content on your Facebook page and website and making it easy for people to share it.

How can you maximize your Social Media presence?

  • Have social share links on your blog and website pages – and provide content visitors would want to share!
  • Include links from the home page of your site to your Facebook fan page, Twitter account, and Youtube Channels
  • Have a Facebook custom landing page that welcomes people to your page that don’t “Like” it yet and tells them why they should
  • Choose a Facebook  fan page title that not only explains what you do but is also optimized for Search Engines
  • Choose a great avatar picture for your fan page that captures your brand
  • Once you reach 25 people that Like your page, we will create a custom URL that is optimized for Search Engine
  • Link your blog to your fan page so the posts are automatically added to the Wall

Keeping up Social Media can be very time intensive. We can help you navigate social media efficiently, so you spend time and money only on what really make a difference.