Pittsburgh SEO: How do you get to the top of Google?
Search Engine Optimization: It’s better to be a BIG fish in a small pond than a small fish in a big pond.
If you are the only site competing for “blue donkey mittens” then just having those words on a web page will probably be enough to come up #1 in the search engines. But if you want to rank high for “mittens” it’s going to take a lot more work. The more specific the term, the less competition there will be, and the further along the buying funnel the visitor will be. You need to find the balance between terms that are overly broad and terms that are so specific that the search volume is too low to be significant. We help you find that sweet spot.
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What are the 3 steps to a well-run Search Engine Optimization Campaign?
Step 1: SEO Keyword Research, Competitor Analysis, and Strategic Marketing Plan
We begin by finding the most effective keywords and analyzing the competition for these terms. Together we brainstorm to get a “starter” list of keywords. Then we do the following:
- Research search numbers to find the most highly searched keywords relevant to your industry
- Identify niche keywords that have low competition but good search volumes
- Identify opportunities based on your and your competitors’ rankings for these keywords
- Create a benchmark report that shows your current ranking for your keywords and compares with your competition
- Create a Search Marketing Strategic Plan that identifies specific, realistic goals for your site and the specific steps we will use to get there.
Step 2: On-Page SEO: Search Engine Optimization
Google uses hundreds of factors in its ranking algorithm, and the importance of each keeps changing. In the current Google ranking algorithm, page and domain level keyword usage account for about 25% of the ranking result. We use your keywords in strategic places on your website that are heavily weighted by Google in the algorithm to get the maximum impact from this ranking factor.
Step 3: Off-Page SEO: Link Building
Backlinks, links from other sites to your site, account for about 40% of your website’s ranking result in Google. The more quality links you have, the higher you will rank. We manually create links back to your site that will have the maximum impact on your website’s ranking.
Other Google Ranking Factors
Other ranking factors include the age of your domain name, where your site is hosted, social metrics (how often the page is “liked,” tweeted, etc.) and the quality of the site itself (load time, bounce rate, etc.). We can’t control all of these factors so we maximize the impact of those we can.