Pittsburgh SEO: Real Results that translate into More Business

Potential buyers using search engines are already looking for your products and services. It’s our job to make sure they find you and not your competition.  We guarantee one of the first 3 organic listings in Google within 2 months on 4 out of 5 of your top keyword phrases.

Step 1: SEO Keyword Research, Competitor Analysis, and  Strategic Marketing Plan

We begin by finding the most effective keywords and analyzing the competition for these terms.  Together we brainstorm to find get a “starter” list of keywords.  Then we do the following:

• Research search numbers to find the most highly searched keywords relevant to your industry
• Find related keywords that have high search numbers
• Identify niche keywords that have low competition but good search volumes
• Identify opportunities based on your and your competitors’ rankings for these keywords
• Create a Search Marketing Strategic Plan that identifies specific, realistic goals for your site and the specific steps we will use to get there.

Step 2: On Page SEO: Web Site Optimization

Google uses hundreds of factors in its ranking algorithm, and the importance of each keeps changing. In the current Google ranking algorithm, page and domain level keyword usage account for about 25% of the ranking result.  We use your keywords in strategic places on your website that are heavily weighted by Google in the algorithm to get the maximum impact from this ranking factor.

Step 3: Off-Page SEO: Link Building

Backlinks, links from other sites to your site,  account for about 40% of your website’s ranking result in Google. The more quality links you have, the higher you will rank. We manually create links back to your site that will have the maximum impact on your website’s ranking.

Other Google Ranking Factors

Other ranking factors include the age of your domain name, where your site is hosted, social metrics (how often the page is “liked,” tweeted, etc.) and the quality of the site itself (load time, bounce rate, etc.)  We can’t control all these factors so we maximize the impact of those we can.